Join publishing industry vet Jane Friedman, author of The Business of Being a Writer, to learn how the book publishing industry works, as well as the principles and techniques for developing your author platform in an authentic way that fits your strengths and personality. You’ll learn how to publish and promote your own work, whether traditionally or independently, using the many new tools and services available to writers. The first part of the day will cover the nuts and bolts of getting published, while the second half will look at the foundational strategies that govern author platforms, with specific advice on author websites, blogs, email newsletters, and social media. We’ll also look at what it takes to market and promote work in a predominantly online environment, regardless of how you publish.
The bootcamp will cover these areas in depth:
- How to Get Your Book Published: Traditional and Indie Paths. Learn how to get your book published traditionally, including how to research markets, write query letters, and contact agents—and what it takes to attract a New York publisher. We’ll then break down the basics of the self-publishing landscape, with a clear and unbiased look at the best and most important retailers and services for indie authors. We’ll also discuss what’s involved in marketing and promoting self-published titles and ebooks.
- The Art and Business of Platform: A Working Philosophy and Approach. Writers are often baffled by platform because it’s seen as a marketing and promotion mindset—antithetical to the artist mindset. However, there is a way to approach platform that isn’t about selling, but rather understanding human behavior—including your own! You’ll learn what it means to have a focused, consistent and meaningful effort over a long period of time, in way that doesn’t exhaust you, but leads to finding high-quality readers who love what you do. We’ll discuss how you can make informed and meaningful decisions about how to best spend your time, and what advanced platform-building looks like for an established author.
- Best Practices for Author Websites, Email, and Social Media. Whether your website and social media accounts are one day old or ten years old, you want to make sure the effort and resources that you put in will pay off with more readers, more sales, and more opportunities for your career. Learn about best practices for design and content, the most important areas to focus on, and strategies for growth. We’ll also touch on the basics of search engine optimization. Rather than being driven by trends (or what your friends are doing), we’ll look at how you can make the best decision for you when it comes to digital media use.
For writers who want to see their writing and publishing activity pay off, then it requires some high-level and strategic thinking about who that writing is meant to reach and who you want to attract over the long term. This bootcamp will look at strategies and principles for producing and publishing work in a way that’s productive and monetizable—and how to think beyond the book and see the different ways you can deliver your writing to readers.
Attendance is capped at 40, so sign up early!